A VEGAS STYLE BIRTHDAY CELEBRATION
AND SOCIAL MEDIA CONTENT
Project overview
Nutrition Warehouse wanted to do something different for their 15th birthday celebrations and they wanted to do it in style. Their Head of Marketing gave us a one-page brief and the two most important words on that page were “Las Vegas”.
We went away and put our thinking caps on; how can we create a video that speaks to the brand, is a bit cheeky and integrates all their key messages. The answer was glaringly simple, Elvis baby.
Results
We crafted a script for a 30 sec ad, got it approved by the client and then there was the task of finding someone who could pull off the delivery.
In one afternoon, we shot this ad both in horizontal and vertical formats for different social media platforms. The script was left of field, the shoot was fun, the client was stoked.
Final Project
Working on projects like this shouldn’t be so much fun. The spot featured on their social media channels, as a pre-roll ad for Youtube and on Nutrition Warehouse’s website. It helped drive awareness of the campaign and sales on-line and in-store.
